Intertextuality simply means creating one text in reference to another.
Intertextuality can also happen when the content of one media text makes reference to another.
Intertextuality is not always obvious. References can only be recognised if you know what they are referring to.
There are also cultural, social and linguistic limitations.
Media could use intertextuality to make jokes to take the mick out of another show or film. For example Family Guy do it all the the time taking the mick out of star wars. It is good for media producers because it can create humour and bring in audiences.
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